Saturday, February 7, 2015

Dove Campaign for Real Women

 
I came across this advertisement on Twitter one day and was absolutely intrigued by Dove's campaign of "Real Beauty." This is a great addition to magazine companies incorporating advertisements that target a greater audience than the size 0-4 category. 

In addition to the "Real Beauty" campaign is this video on sketches of women describing themselves versus a sketch of a loved one describing them. The one of them describing their self looked much more sad and older than the sketch described by the other person. 




The "Real Beauty" campaign will forever stick with me because of its powerful message to be comfortable and love yourself. I can only hope for more magazines to incorporate these messages in their covers and pages in the future and on. 

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