Dove Campaign for Real Women

 

I came across this advertisement on Twitter one day and was absolutely intrigued by Dove's campaign of "Real Beauty." This is a great addition to magazine companies incorporating advertisements that target a greater audience than the size 0-4 category. 

In addition to the "Real Beauty" campaign is this video on sketches of women describing themselves versus a sketch of a loved one describing them. The one of them describing their self looked much more sad and older than the sketch described by the other person. 

The "Real Beauty" campaign will forever stick with me because of its powerful message to be comfortable and love yourself. I can only hope for more magazines to incorporate these messages in their covers and pages in the future and on. 

Teen Vogue

LINK TO TEEN VOGUE

As I was researching the new topics covered in teen magazines, I was delighted to come across a whole section based on Careers and how they focus to encourage young women to strive for their dreams. 

They feature aspiring young women, office etiquette, and how to make money off your hobby. Living in a world that is predominantly "run by men" it is empowering to come across an outlet that young women can turn to that says we can do it too!  

Seventeen Magazine

LINK TO ARTICLE

Following Julia Bluhm's online petition against airbrushed images in magazines, Seventeen Magazine's editor-in-chief gives an acknowledging response to the young teen's efforts.

Seventeen's editor-in-chief as well as their entire staff agreed to sign an eight-point body pace treaty, "promising not to alter natural shapes and include only images of real girls and models who are healthy."

My thoughts: I was amazed to see such a determined young girl to make a difference in magazines and the advertising in them. Young women have been looking to artificial images for so long, it is great to see Seventeen Magazine acknowledging the fact that young women realize these are not "real" images. 

Girls tell teen magazines: Keep it real!

These young girls held a petition and attained 84,000 online signatures to bring attention towards major magazine companies on not changing the body shapes and sizes of women in their magazines.

Close-Up

"The new magazines are subtly different from their older counterparts, however, because their audience is changing in personality as well as in number. Covers still feature teenage idols and articles about complexion problems and hairstyles, but now these staples are joined by articles about sexual harassment at school, eating disorders, racism, and depression - along with dozens of other topics that were once reserved for adults." pg. 133 in Mass Media in a Changing World 

I selected this topic to feature the new age of magazines and the changes that they are making to the look of their brand. Magazines are now choosing to expand their topics of articles to accommodate a new age of young women and the problems they have to face in their generation. We can now see these changes through advertisements and article topics they publish.